” Providing Road Traffic Equipment & Visual Information System Specialists”.

Industries We Service

Building Construction


Road & Traffic Management

Events Industry

Retail Commercial

Local Councils & Shires

Talk with our team about our Traffic Management Solutions today!

No Project Too Big Or Too Small

OPTRAFFIC offers a comprehensive range of Traffic Management Solutions for a wide-range of applications from LED Variable Message Signs, LED Variable Speed Limit Signs, Arrow Boards, Lighting Towers and More. 

We have worked with some of the World’s largest events including World Cups, The Olympic Games, G20 Summits, Large-Scale Construction Projects & More!

We take pride in delivering ‘World Class’ Traffic Management Solutions and build products to meet the highest highest standards, specifications & requirements. 

When dealing with us, you can be assured that you have the technical support there to back you. OPTRAFFIC have skilled technician’s who can assist with products on site where required.




Completed Projects

Our Traffic Management Solutions

Variable LED Speed Limit Signs

Designed & Manufactured byOptraffic, our variable speed limit signs (VSLS) are a fully solar powered device that can display a range of numeral speed, text message graphics and animations in white.

Optraffic VSLS are ideal for local speed control,  traffic management, road works,  construction zones, and primarily used by events, mining, construction, & traffic management industries.

Optraffic VSLS feature innovative technology to log vehicle speed.

Variable LED Message Signs

Designed & Manufactured by Optraffic, our Variable Message Signs (VMS) are  fully solar powered and can display a range of text message graphics and animations in 5 colours.

Optraffic VMS are ideal for retail, commercial applications including events like ‘boxing day sales’, traffic management, road works,  construction zones, and primarily used outside of retail & wholesale stores, sporting events, music festival events, concerts, conferences and expo’s.

LED Arrow Boards

Designed & Manufactured by Optraffic, our Trailer Mounted Arrow Boards (TMAB) are fully solar powered devices that can display flashing patterns, and are fixed to a Mobile, Registered Trailer.

Optraffic Arrow Boards are also available in a ‘Truck Mounted’ (VMAB) style which can be fixed to the roof, or rear of a truck, van or work vehicle. 

Arrow Boards have the flexibility to display Bright Flashing Arrows, Caution Bars and Directional Signals. These are generally suitable for Mining, Council & Construction Industries where safety high-level pre-cautions must be taken.

Building World Class Traffic Management Solutions since 2008

Servicing Australia’s West Coast, Optraffic works closely with many councils and shires to provide ‘World Class Traffic Manaement & Safety Messaging Solutions.


0408 920 204

Want to Learn More About Optraffic Services?

We may have already answered your question. Read through some of our FAQ’s!

What kind of 'After Purchase' Support Does Optraffic Offer?

Our skilled Technicians are heavily trained in understanding and trouble-shooting, should you ever require support and assistance whilst your product is on-site. 

Can Optraffic build a solution to my specifications?

Yes! We can build a Solution to the specifications that you provide – keeping in mind that all manufacturing is completed with our engineering team overseas.

Where is Optraffic Based?

We are based in Welshpool, Western Australia, and service Australia’s West Coast with Traffic Management Solutions.

Are Optraffic Products Solar-Friendly?

Yes! Most Optraffic Products are Solar-Friendly. We are for the environment by using sustainable, renewable solar energy.

Is there an Optraffic Representative that can visit me?

Yes! We have Optraffic Representatives that can visit you to discuss your needs and requirements. Contact our team on (08) 9358 7000 today to arrange a visit.

Client Testimonials

“We are a local council and have purchased Optraffic’s Solar Light Tower to provide lighting to a recent road project. We are very happy with the product and services provided by Optraffic & have continued to use their services since”.

Graham Elderson

Project Manager, Shire Council

“Optraffic’s LED Variable Message Boards are ideal for bringing attention! I am the owner of a local hardware store and find the VMS perfect for bringing attention to sales & promotions. I believe they have helped me increase my walk-in traffic!”

Anna Pullman

Owner , AP & JC Hardware

“Opttraffic Support is excellent. Our business had purchased 6 of their Truck Mounted Arrow Boards and required some assistance whilst in a remote location. The Optraffic Team where quick to assist us over the phone and get us back in business! .”

James Day

Project Manager, RRS

A Proud Part of Automotive Electrical & 4WD Accessories


Contact Our Team Today

Neal Gibson (Optraffic Business Development Manager WA)

0408 920 204

83-85 Welshpool Road, Welshpool WA 6106